Childs Farm

Founder and CEO, Joanna Jensen.

“I’ve always believed that every child deserves to be happy in their skin. It’s the reason I started this range for my two daughters who both suffered with sensitive skin from a young age; I want products that are fun yet fit for purpose.


In 2011, I made our first shampoo and bubble bath before approaching a contract manufacturer to develop these further.

After trying these initial products on my own girls and friends’ children, the feedback I received was fantastic; the products not only performed beautifully and smelled fantastic, but also worked wonders on sensitive skin and safe for people who may be prone to eczema.


This unexpected outcome was the springboard for a series of clinical tests and user trials – which continue to this day on everything we produce, and that allows us to make our sensitive and eczema-prone claims on pack.


I named the brand Childs Farm after our own Farm, and all the labels feature my girls, their cousins, friends, their pets and our farm animals, bringing authenticity to the brand, and helping to engage with little ones to enjoy using the products more.


We are an ambitious brand and we intend to revolutionise the baby & child toiletries category globally so that all products found in this aisle are fit for purpose – being suitable for the skin & hair of new-borns, babies and children, even those with sensitive skin and safe for people who may be prone to eczema.


So help us to enable all babies and children the world over to be happy in their skin, and introduce Childs Farm to your bathroom.

28 results
Hair Detangler Grapefruit & Tea Tree Oil 150ml | Childs Farm - Nurture Little Footprints
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Hair & Body Wash Organic Blackberry & Organic Apple 500ml | Childs Farm - Nurture Little Footprints
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Conditioner Strawberry & Organic Mint 500ml | Childs Farm - Nurture Little Footprints
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Baby Moisturiser, Mildly Fragranced 500ml | Childs Farm - Nurture Little Footprints
Only 1 left!
Moisturiser, Grapefruit & Tea Tree Oil 250ml | Childs Farm - Nurture Little Footprints
Only 1 left!
Hair & Body Wash Organic Sweet Orange 500ml | Childs Farm - Nurture Little Footprints
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Baby Moisturiser Mildly Fragranced 250ml | Childs Farm - Nurture Little Footprints
Shampoo, Strawberry & Organic Mint 500ml | Childs Farm - Nurture Little Footprints
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Bubble Bath Organic Raspberry 500ml | Childs Farm - Nurture Little Footprints
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Hand Wash Grapefruit & Tea Tree | Childs Farm - Nurture Little Footprints
Nappy Cream Unfragranced 100ml | Childs Farm - Nurture Little Footprints
Bubble Bath Blueberry & Organic Mango 250ml | Childs Farm - Nurture Little Footprints
Only 3 left!
28 results